About an agency built around mowing companies
One line of work keeps this agency busy: marketing for lawn care companies. A one-truck crew, a firm running several crews and a firm that also cuts for business sites all start from the same document: your sheet of jobs and your list of stops.
Out of that sheet come pages, listing edits, ads and a running tally. All of it lives on screens.
What we hand you is words, accounts and tallies
No one from the agency visits a lawn or a truck, and nothing we publish describes work done on a property. Your crew's work stays with the crew; whatever is said about how it is done, or what it can promise, is written by you on your own pages.
Our side is the screen: landing pages, edits to the Google Business Profile, ads that we build and run, replies to reviews written for you to sign off, and a website we look after where the plan includes one.
Four habits behind every pass
- Owner first
Every draft crosses your desk
Every draft reaches you before the public does: pages, ads and replies alike. Any line you dislike is struck before release.
- Sheet only
Jobs come from your own list
We write about the jobs and stops you name and about nothing else. A job missing from the sheet is missing from the pages.
- Counted
Each page earns a count of its own
A phone ring or a filled-in form gets a label naming the page or ad responsible, and the tally reaches you when the month closes.
- Overlap
Page, profile and ad say one thing
Passes overlap on purpose, so one job reads the same on its page, in the profile entry and in the ad aimed at it.
Why the plot is laid down in a fixed order
The order comes from how a plot gets cut. The border pass goes first, which is the Google Business Profile. Inside passes follow, one landing page per job and per stop, each overlapping its neighbor. Ads make the turn at the edge, and when the month closes you walk the plot back to find the skipped strip.
Working this way keeps the company easy to follow for a person reading and easy to describe for a machine reading. It also keeps our own work in check, because a gap shows as a job with no rings attached.
What a crew owner hands over at the start
- Your jobs, named the way you want them read
- Your stops, in the order you think of them
- The company's name, phone number and street address, spelled out as they should read everywhere
- The kinds of searches you want ads steered clear of, such as people hunting for crew work
- The ad account and card, held under your company's name
- The reader at your company who approves each draft before publishing
Asked about the agency
Does the agency ever go to a property?
No. What we make is pages, profile edits, ads, review replies and tallies, and your crew's own work is left to the crew.
Which companies is this written for?
Lawn care companies of any shape: a crew of one, a company with several crews, or one that also looks after business sites.
Whose wording is printed on the pages?
We draft and you approve, so the final wording is yours to stand behind.
Is there a minimum size?
No size is asked for. The entry plan is a small first pass, and the larger plans add pages as your sheet and route grow.
Tell us about your route
Describe the company in the message box, once you have given your name, email and phone. An optional slot is there for naming a time when the CEO should phone.
Which stops on the route get pages first?
List the jobs on your service sheet, the towns along the route, and any neighborhood groups that might point people to you. Leave customer names and house numbers out of the note.
Make the last pass a phone call
Set up a call, and together we will mark out the opening stripes: which service is mown first, which town comes next, and which plan holds the whole plot.
The lawn drawn below is a picture and promises nothing.