Google Ads Management for Lawn Care Companies: Ads That Answer a Search for Your Crew
Your Google Ads, built and run by us for your lawn care company, live in an account that carries your name and is paid for with your card. The platform bills you directly; nothing for the ads passes through us.
An ad is the turn at the edge of the plot: a search comes in, the ad answers, and a landing page or a phone call carries on from there. Each ad crosses your desk first.
At the edge
The ad sits at the turn, between search and call
The Google Business Profile is the border pass, cut first. Landing pages are the passes inside it. Google Ads covers the turn: someone types lawn care near me
or lawn mowing service near me
, your ad appears, and the visitor is handed on to the page for that service.
Since ad, page and Maps edit each point at a single service, they overlap by design. An ad sent to the wrong page leaves a strip skipped, which is why we line the three up before anything runs.
Your name is on the account. Google sets rules for advertisers, and reading those falls to you; we write only from the services you clear.
What the account contains
- Ad groups
A group of ads for each service you list
Every service gets a group and a landing page. Mowing, edging, trimming and blowing off are the type of lines that might appear here; your sheet is the authority.
- Area
Targeting that follows the crew's stops
The ads are pointed at wherever the crew drives. A stop you omit is omitted from the account too.
- Exclusions
Searches the ads step around
We filter out job seekers, equipment shoppers, do-it-yourselfers and anyone typing another company's name: searches that are not a request for a crew.
- Wording
Ad text drafted for your approval
Headlines and descriptions mention one service and one town. They carry no customer names or addresses and say nothing about how a property will look.
Ad groups beside the pages they hand off to
| Ad group | Page the visitor lands on | Searches we keep out |
|---|---|---|
| Mowing | The mowing page | Searches looking for crew work |
| Edging | The edging page | Searches by shoppers for equipment |
| Trimming | The trimming page | Searches by people who plan to do it themselves |
| Blowing off | The blowing-off page | Searches that name another company |
| A route stop | The page for that stop | Searches from beyond your stops |
Setting up the first pass
Put the account in your name
You open it and attach your card, then give us access to manage it. We never hold the card.
Build groups from your sheet
One group per service, aimed at your stops, with the exclusion list active from the start.
Send each ad for a read
Change a line, approve it or strike it. A struck ad never runs.
Look for the skipped strip
At month end the phone and form tally is sorted by page, and any strip no one reached stands out.
Decisions that stay with you
- Which services are on the sheet and which stay off
- The stops the ads should reach
- The spending limit inside your account
- The card behind that account
- Which landing page each ad hands off to
- The wording of every ad
- Your own read of Google's advertiser rules
Managing is our side of the line. Spending is your side, settled with Google.
Three ideas owners bring to Google Ads
Said at the tailgateThe agency opens the account and keeps it.
What the cut plot showsYour name is on the account from the start and your card sits behind it. We step in only as far as you let us.
Said at the tailgateOnce ads are running, the landing pages can wait.
What the cut plot showsAn ad with nowhere to land leaves a strip skipped. Pages and ads are passes that overlap, so they are built to point at each other.
Said at the tailgateAds go live the moment they are written.
What the cut plot showsEvery ad stops at your desk first, and a stopped ad stays stopped until you clear it.
Bringing in a second platform later
Carried by all three ad rows
- Each ad account is held in your name, and each ad crosses your desk before it goes live
- Campaign copy and keyword lists written before launch, one set for each service and town you name
- Negative keyword lists tuned against job-hunting and gear-shopping searches
- Platform charges for clicks land on your card and stay off our invoice
- One monthly summary that sets the platforms next to each other
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever single platform you choose.
Two ad platforms
$1,595/month
Two taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) running as one set.
Clicks are paid for separately: the platforms invoice your card themselves, and none of that spend is inside the prices above. Silver goes alongside a site you own today; Gold and Platinum are fitted with a website that sits in the row, put up and operated by us.
Account, spending limit and ad wording
Which account holds the ads?
Yours. It carries your name and your card, and we manage it with the access you grant.
Who decides the spending limit?
You do, inside the account. We print no figure here and we do not move the limit without you.
Which searches do you keep the ads away from?
Job seekers, equipment shoppers, do-it-yourself searches and searches for another company by name. These sit on an exclusion list we keep with you.
Who reads the ad text?
You read all of it, headline by headline. An ad you have not cleared does not run.
Do I have to know Google's advertiser rules?
Google publishes them; you do the reading. We write from services you approve, and no ad carries a customer name or address.
Name the services and stops to advertise
Share your contact details and the services and places you want ads aimed at. If speaking works better, the form has an optional field for a phone time, and the CEO calls in it.
Which stops on the route get pages first?
List the jobs on your service sheet, the towns along the route, and any neighborhood groups that might point people to you. Leave customer names and house numbers out of the note.
Make the last pass a phone call
Set up a call, and together we will mark out the opening stripes: which service is mown first, which town comes next, and which plan holds the whole plot.
The lawn drawn below is a picture and promises nothing.