Meta Ads (Facebook and Instagram) for Lawn Care Companies: Managed Around Your Services and Stops
We manage Meta Ads (Facebook and Instagram) for lawn care companies in an account that carries your name and your card. A search ad needs a typed query to start; this platform shows your company's message to people while they scroll a feed.
It is a second kind of pass, cut over the same ground. Each ad crosses your desk before it runs, and each one leads to the page for the same service.
Along the feed
Where this pass runs: the feed, not the search bar
A search ad begins when someone types. A Meta Ads (Facebook and Instagram) ad begins when you decide what the company shows and where. That makes your two lists, services and stops, the whole brief: they set what each ad names and the area it is aimed at.
Picture one more turn at the edge of the plot. An ad appears, the visitor follows it to the landing page for that service, and the page hands them to the phone or the form. Page, Maps edit and ad overlap, so no strip goes uncut.
You hold the account and you hold the card. Advertiser rules come from the platform and are yours to read; our drafting draws only on what you have cleared.
Inside the ad account
- Service ads
One ad for each line on your sheet
Every ad names a single service and leads to a page about it. None is built around how a property looks; they name the work and the place.
- Area
A reach drawn from your stops
The places the crew drives set where the ads appear. A stop you omit stays out of the account.
- Pictures
Images supplied by the company
If you want a picture in an ad, you hand it over: the truck, the crew's equipment, the company mark. We place what you supply and add nothing else.
- Privacy
No customer details in an ad
No ad, and no page an ad leads to, carries a customer name, an address or property details.
What goes into an ad, and what stays out
| Element of the ad | What you supply | What we omit |
|---|---|---|
| Headline | One service from your sheet | Claims about the work |
| Body text | The places the crew drives | Customer names and addresses |
| Picture | An image the company owns | Any promise about how a property will look |
| Landing page | The page about the same service | Pages for services you did not list |
| Account and card | Yours, from the first day | Any attempt to hold them ourselves |
Getting an ad in front of the feed
Start with an account in your name
Account and card are both yours. We get permission to manage the account and never keep the card.
Draft one ad per service
Each ad is written around one service on your sheet and aimed at the places the crew drives.
Send every ad for your read
Change a line, clear it or strike it. An ad you have not cleared does not run.
Go back over the stripes
When a month ends, the phone and form tallies are broken out by page, so a strip that went unreached shows up before the next pass.
What you settle before an ad appears
- The services on your sheet, and any to leave off
- The stops the ads should reach
- The spending limit, set inside your own account
- The pictures the company is glad to show
- Which page each ad opens onto
- The wording of every ad
Anything you have not cleared stays out of the account.
Three ideas owners bring to ads in a feed
Said at the tailgateFeed ads replace search ads.
What the cut plot showsThey are another pass, not a substitute. A platform joins the plan alone, and each leads to the same landing pages.
Said at the tailgateThe agency needs my customers' details to build an ad.
What the cut plot showsNo. An ad is built without them, and so is every page it opens onto.
Said at the tailgateAn ad that has been written is an ad that is running.
What the cut plot showsEvery ad waits at your desk, and it stays there until you have cleared it.
Where this platform sits in a paid plan
Carried by all three ad rows
- Each ad account is held in your name, and each ad crosses your desk before it goes live
- Campaign copy and keyword lists written before launch, one set for each service and town you name
- Negative keyword lists tuned against job-hunting and gear-shopping searches
- Platform charges for clicks land on your card and stay off our invoice
- One monthly summary that sets the platforms next to each other
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever single platform you choose.
Two ad platforms
$1,595/month
Two taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) running as one set.
Clicks are paid for separately: the platforms invoice your card themselves, and none of that spend is inside the prices above. Silver goes alongside a site you own today; Gold and Platinum are fitted with a website that sits in the row, put up and operated by us.
What owners ask about ads in a feed
Does the account stay in my name?
Yours. It carries your name and your card, and we manage it with the access you grant.
Where does an ad send a visitor?
To the landing page about the same service. Ad and page speak of one service, so the two overlap.
Can an ad show a customer name or address?
No. Customer names, addresses and property details never go into an ad or into a page, whichever platform it is on.
Who reads the words and picks the pictures?
You do. We draft the words, you clear them, and any picture comes from you.
Must I read the platform's advertiser rules?
Yes, reading them is on your side. The platform writes the rules; we write from the services you have approved.
Say which services and places to feature
Pass along your contact details with a note on the work on your sheet and the stops on your route. Rather talk it through? Leave a preferred time in the optional field and the CEO phones then.
Which stops on the route get pages first?
List the jobs on your service sheet, the towns along the route, and any neighborhood groups that might point people to you. Leave customer names and house numbers out of the note.
Make the last pass a phone call
Set up a call, and together we will mark out the opening stripes: which service is mown first, which town comes next, and which plan holds the whole plot.
The lawn drawn below is a picture and promises nothing.