Pricing for lawn care companies, one row at a time
Four search plans run from the entry plan through Silver, Gold and Platinum. Three ad plans follow, climbing from a single platform to the full set. Hold each row up against your own list of jobs and stops, since pages are the unit that grows from one row to the next.
Search rows, from the border pass to the whole plot
Mown into all three search rows
- Google Business Profile details edited until they agree with every new page
- A habit of inviting customers to post reviews, with reply drafts held back until you approve them
- A company fact sheet, kept short, formatted for AI assistants to quote
- Calls and form requests tallied by page, then rolled into one month-end report
Silver
$1,495/month
For a crew that keeps a website of its own and wants extra pages cut in beside it.
- 25 landing pages: a separate one for every service and town on your route
- Four Strategic Content Assets handed over at each month end, written around your route
Gold
$2,495/month
Doubles the landing pages of Silver and adds a website we put up and run.
- 50 landing pages divided between your services and your towns
- Eight Strategic Content Assets handed over at each month end, written around your route
- A lawn care website that we put up, host and edit on your behalfSubtracted from the sum
Platinum
$3,495/month
The top row for page count, adding link outreach and a bigger change list at month end.
- 100 landing pages, divided among services, towns and counties
- Twelve Strategic Content Assets handed over at each month end, written around your route
- A lawn care website that we put up, host and extend with fresh pages as the plan growsSubtracted from the sum
- We contact local websites about links, and the Maps listing is edited in the same stretch
- A month-end list of each change made
Clicks are paid for separately: the platforms invoice your card themselves, and none of that spend is inside the prices above. Silver goes alongside a site you own today; Gold and Platinum are fitted with a website that sits in the row, put up and operated by us.
Ad rows, counted by platform
Carried by all three ad rows
- Each ad account is held in your name, and each ad crosses your desk before it goes live
- Campaign copy and keyword lists written before launch, one set for each service and town you name
- Negative keyword lists tuned against job-hunting and gear-shopping searches
- Platform charges for clicks land on your card and stay off our invoice
- One monthly summary that sets the platforms next to each other
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever single platform you choose.
Two ad platforms
$1,595/month
Two taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) running as one set.
Clicks are paid for separately: the platforms invoice your card themselves, and none of that spend is inside the prices above. Silver goes alongside a site you own today; Gold and Platinum are fitted with a website that sits in the row, put up and operated by us.
Reading the rows against your route
Begin with the sheet. List the jobs you want on your site, then list the stops on your route. Each job and each stop turns into a landing page, so those two lists show which search row has the room. The entry row at $495 a month is a first pass sized for a short sheet; the larger rows bring Strategic Content Assets and extra pages, and a website in our care is added at Gold and Platinum.
Ads follow another logic. One platform is one run of the mower, two platforms mean the second pass overlaps the first, and three cover the plot from every side. Start with a single platform if you like, and add another after you have read a month of the count.
Some items sit outside every row. Click spend goes to the platforms. A website you already own stays yours, and the row you pick decides whether we build pages beside it or build the site itself. Neither a customer name nor a street address goes into any page, ad or review reply.
Nothing ties you to a row beyond the month underway. You can step up, step down or stop at an edge, and rows can be mixed: a search row and an ad row run side by side, each on its own payment. You see a draft of everything before it is public.
Questions about the rows and what sits outside them
Where does the ad money appear?
On the platform's own invoice to your card, not on ours. Our row pays for the running of the account.
Is a contract tucked behind any row?
No. No startup fee comes first and no contract comes after, so rows can be swapped, or the work stopped, at a month's end.
What does the entry row hold?
A small first pass of 25 landing pages, divided among your jobs and stops. The remaining details are sorted once you write in.
Is it possible to bring a second ad platform in later?
One at a time. You read the month-end count first, then pick the next.
I own a website. Which search row suits that?
Silver is the one that slots pages into a site you already have. If you want us to put up and edit the site, look at Gold or Platinum.
Who clears a page for publishing?
You do. Every draft, be it page, ad or review reply, comes to you first, and none goes public until you have read it.
Make the last pass a phone call
Set up a call, and together we will mark out the opening stripes: which service is mown first, which town comes next, and which plan holds the whole plot.
The lawn drawn below is a picture and promises nothing.