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Pages and ads for a mowing crew, cut from one sheet

Two jobs are on offer here, and they are built to overlap. The first is search: landing pages, a Google Business Profile that echoes them, and wording laid out so AI answer tools can read it correctly. The second is advertising on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram).

Take either, or run them together. You see every page and ad as a draft before the public does.

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Pick the row that holds your first pass

Each row opens with the work it covers and where its price starts. The notes below explain how the two rows fit together.
Pages along the route

Organic Growth

Every service on your sheet earns a page, as does every stop on your route. Your Google Business Profile is edited to tell the same story, and the wording is arranged so an AI answer tool can describe the company correctly. Every pass overlaps the one before, and each page waits for the owner's eyes before it is published.

The first pass costs $495 a month That is the opening pass of search work, kept in a little box of its own above the larger rows. That box is waiting over on the Pricing page, with a note from you bringing whatever detail remains.

How the passes overlapLook at the four search rows

What goes down in each pass

  • One landing page per job on the service sheet you hand us
  • A page for each location on the mowing route, edited beside the Maps listing so the two agree
  • Copy arranged for AI answer tools to quote, and a standing way to ask customers for reviews
  • Each call and form request credited to its source page, with a sum delivered when the month closes
Passes you rent

Paid Ads

Ads are drafted around the services and towns you pick, steered away from job hunters and people buying equipment, and traced to the phone rings and form submissions that follow. You may begin with one platform, bring in a second once the first has found its stride, and read each ad before it goes out.

The first pass costs $895 a month That figure covers running one platform for you. Whatever you deposit with that platform for clicks is its own invoice.

How a platform gets usedLook at the three ad rows

What goes down in each pass

  • Start with a single one of Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), or run two or all three
  • Campaign structure and ad copy laid out per service and per town on your list
  • Negative keywords chosen to screen out people hunting for work and people shopping for gear
  • Each call or form request traced to the click behind it

Where the rows overlap

Why landing pages and ads share a border

Picture the search row as the inside passes of a plot. Every landing page covers a single job or a single stop, and the pages overlap, so a visitor on one can step across to the next. The ad row is the turn at the edge: it picks a searcher up mid-search and walks them over to those same pages and that same phone.

Since both rows aim at the same jobs, their wording stays in step. An edging ad sends its click to the edging page, and the profile lists edging in the same words. If a job leaves your sheet, the page, the listing entry and the ad are pulled back together, so no stripe runs past the edge.

Each row has its own cadence. Early search work is the border pass and the first pages; later passes add a page for every further stop on the route. Early ad work is one platform, one ad group per job, and a list of blocked searches that keeps ads away from people who are not hiring a crew. Review replies are drafted as well, kept clear of customer names and street addresses, and you approve every reply ahead of posting.

A month ends the same way in both rows: every phone ring and filled-in form is counted against its page or ad, and you read the count with us to spot a skipped strip. That tally, more than any one page, sets the next pass.

The sheet is your list and the route is your own; we add no job you have not named and keep out any claim you have not approved. For the pass-by-pass detail, read the search row in full and the ad row in full.

Where the first pass can go, and what stays flexible

Can ads start before any landing pages exist?

They can, pointing at whatever pages the company site already has. Landing pages written later slot in behind the ads as the search row comes aboard.

Do I keep my own website under the search row?

Where the plan allows. Silver works next to a site you own; for Gold and Platinum we set up, host and edit one.

Whose card do the clicks land on?

Yours. Your own account with the platform is charged for clicks, outside our fee, and we never touch your ad money.

Send us the jobs on your sheet

Tell us the jobs your crew mows and the stops it reaches. Beneath the form sits an optional slot for picking when the CEO phones.

Which stops on the route get pages first?

List the jobs on your service sheet, the towns along the route, and any neighborhood groups that might point people to you. Leave customer names and house numbers out of the note.

Tell us about the company, its jobs and its route

Tell us which jobs should ring the phone more, which towns the route runs through and which groups around town know the crew. Keep it to a few lines and leave customer details out; whoever opens your note will answer it directly.

Pick a Monday-to-Friday day and a thirty-minute slot. As that slot begins, the number typed above is rung, and the voice on the line is our CEO, Ross Cohen.

Choose a window for the phone call

The window you choose will be repeated in this space.

Windows are weekday half hours, and each one is written out in the clock you select.

Make the last pass a phone call

Set up a call, and together we will mark out the opening stripes: which service is mown first, which town comes next, and which plan holds the whole plot.

Schedule A Call With Our CEO Send a note before you call

The lawn drawn below is a picture and promises nothing.