Paid ads for a lawn care company, run as the turn at the edge
Paid ads are the turn at the edge of the plot, the point where a search ends and a phone begins. We build and manage them on Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), pointed at the jobs and stops on your list.
Nothing goes live without your read-through, and the click payments come out of your own card.
Ad passes
Aiming each ad at one service in one town
An ad built to cover the whole plot in one sweep leaves stripes uncut. So ad groups are cut the way your sheet is cut: one per job, with the stops along your route set beside it. The ad names the job, the page it opens carries the same words, and the Google Business Profile agrees with both.
Some searches come from people with no crew purchase in mind: job seekers, mower and trimmer shoppers, do-it-yourself planners and people typing another company's name. Blocked-search lists keep your ads away from those, and you approve the list.
Platforms come aboard singly. The first runs alone, and a second joins after you have read what the first one drew. The tally of rings and form messages by page closes each month.
Three platforms, three places for a pass
- Search page
Ads beside Google's search results
Google Ads sets an ad beside the list that appears after a person types a job and a place.
- Second network
Ads across the Microsoft network
Bing Ads (Microsoft Advertising) runs search ads on a second network. It can be added once another platform has been read through a month.
- Social edge
Ads placed in social feeds
Meta Ads (Facebook and Instagram) puts an ad where people scroll, built around a job and a stop instead of a typed search.
What each ad group on the sheet is built for
| Ad group on the sheet | Search it is built for | Search it is kept away from |
|---|---|---|
| Mowing | lawn mowing service near me | People shopping for a mower |
| Edging | A person looking for edging by name in a town | People planning to do the job alone |
| Trimming | A person asking for trimming on a route stop | Someone job hunting with a crew |
| Blowing off | A person asking for a final blow-off after a cut | People searching for another company by name |
| Business properties | A company looking for a crew for its sites | Searches with no crew in mind |
How one platform is brought onto the plot
Draw the border before a click is bought
You pass over the jobs, the stops and the company details, and the account that will hold the ads is registered under your name.
Cut one ad group per job
We write the ads and keyword lists as drafts and send them to you. None of it runs until you say so.
Turn the click toward the phone
A click arrives on the page built for its job, where a call or a filled-in form can follow. Ad text carries no customer names and no street addresses.
Walk the plot back at month end
Every phone ring and filled-in form is credited to its ad and its page. You read the tally and decide whether a second platform should join.
What the ad run covers on your behalf
- Groups of paid ads cut to match each job on your sheet
- Ad text that names a stop from your route list
- Blocked searches that steer ads away from people who are not hiring a crew
- Landing page wording that agrees with the ad that sends the click
- Every ring and form message traced back to its ad
- One month-end count with the platforms placed next to each other
- Drafts held for your approval before an ad starts
Clicks are paid for on your own card. What we charge covers building and managing the ads, and ad text and tracking are kept clear of customer names and addresses.
Three beliefs a crew owner may hold about ad money
Said at the tailgateThe ad fee already covers my click charges.
What the cut plot showsIt does not. The platform collects click payments from your card, while we bill the work on the account on a line of its own.
Said at the tailgateAn ad should chase any search that mentions lawns.
What the cut plot showsA wide net hauls in searches from people who want no crew. Ads are aimed at the jobs and stops on your sheet, with the rest screened out.
Said at the tailgatePaid ads on one platform are a half measure.
What the cut plot showsOne platform of paid ads is one clean pass. A second joins when you have read the first month's count and decide it should.
Ad rows, set by how many platforms are in the run
Carried by all three ad rows
- Each ad account is held in your name, and each ad crosses your desk before it goes live
- Campaign copy and keyword lists written before launch, one set for each service and town you name
- Negative keyword lists tuned against job-hunting and gear-shopping searches
- Platform charges for clicks land on your card and stay off our invoice
- One monthly summary that sets the platforms next to each other
One ad platform
$895/month
Google Ads, Bing Ads (Microsoft Advertising) or Meta Ads (Facebook and Instagram), whichever single platform you choose.
Two ad platforms
$1,595/month
Two taken from Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram), with their figures read together.
Three ad platforms
$2,295/month
Google Ads, Bing Ads (Microsoft Advertising) and Meta Ads (Facebook and Instagram) running as one set.
Clicks are paid for separately: the platforms invoice your card themselves, and none of that spend is inside the prices above. Silver goes alongside a site you own today; Gold and Platinum are fitted with a website that sits in the row, put up and operated by us.
Asked before the first ad goes up
Which platform should carry the first pass of paid ads?
That is your call. A crew can begin with Google Ads, which places the ad beside a typed search, and a second platform can be added later.
Who holds the ad account?
You. The account carries your name and runs on your card, and we manage it for you.
Will an ad ever show a customer's name?
No. Ad text and tracking leave out customer names and addresses, and your own business name, address and phone appear only as you supply them.
Can ads run without new pages?
They can aim at pages already on your site. A dedicated page for each job makes the pass cleaner, and the search row adds those.
What stops an ad running before I have seen it?
Every ad arrives as a draft, and it stays unpublished until you have looked at it and said go.
Name the platform and the first town
Say which jobs you want advertised and where your crew rolls out. An optional slot on the form lets the CEO phone you if talking is easier.
Which stops on the route get pages first?
List the jobs on your service sheet, the towns along the route, and any neighborhood groups that might point people to you. Leave customer names and house numbers out of the note.
Make the last pass a phone call
Set up a call, and together we will mark out the opening stripes: which service is mown first, which town comes next, and which plan holds the whole plot.
The lawn drawn below is a picture and promises nothing.